In This Case Study:

About Pro Church Tools

Pro Church Tools empowers ambitious reformers with forward-thinking strategies, helping them discover impactful eureka moments for lasting church success.

Created by Brady Shearer, Pro Church Tools was started more than 10 years ago. Today the company is a team of 20+ full-time creatives dedicated to helping churches navigate the biggest communication shift in 500 years.

Brand Strategy

Challenge:

The Pro Church Tools rebrand project sought to refine the brand’s essence, ensuring its seamless expression across diverse content mediums while maintaining novelty within a consistent framework. The rebrand addressed the unique challenges posed by three distinct photo types derived from the brand’s studio locations: the bright podcast studio, the dark YouTube studio, and the in-between office location.

Previous Pro Church Tools Logos:

Stylescapes:

The Squad presented three distinct design strategies based on brand discovery. After thorough collaboration, a fourth option was created and chosen as the ideal representation.

Outcome:

This design direction was inspired by black VHS tapes from the 90s, thematically representative of an analog world before a digital revolution. The new logo encompasses a modern and retro pairing.

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Website Redesign

The Web Squad was tasked with crafting a modern/retro website, designed to not only embody the updated Pro Church Tools brand but also to showcase compelling blog posts, central to their brand.

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Style Tile Options

Style tiles are like a mini-designed mood board for a website. Think of it as a snapshot that helps communicate the design direction without getting into the details. Pro Church Tools selected Style Tile 1.

Custom Squarespace Design

Scroll The New Homepage Below

Interested in branding & website services for your church?

Let The Squad provide you with a strategy-driven brand and online presence that’s tailored to your community.

In This Case Study:

About The Gathering

The Gathering church began with a God-sized vision for the Twin Cities - to see the reality of heaven touch earth through people experiencing Jesus.

They believe broken bodies can still be healed; anxious minds find peace, addicts walk free, outcasts belong, and lost souls discover purpose in Jesus. Not just in history books or far-off lands - but here. Now. 

The Gathering came to The Squad looking for an authentic and compelling website that enables them to continue making a difference in their city. The site should assist them in declaring the good news and use clear call-to-actions that move new visitors to find community, freedom, and a life on mission.

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Website Refresh

The Gathering’s website should attract those who don’t know Jesus, the unchurched, and displaced Christians in the Twin Cities area while continuing to equip and embolden current members.

The tone of The Gathering’s website should convey a sense of casual warmth and purposeful intention, where every visitor feels like a cherished part of the community, leaving no room for strangers.

The Gathering church selected the Joy Squad Squarespace Template for their website refresh.

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Refresh Squarespace Design

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Interested in website services for your church?

Let The Squad provide you with a strategy-driven online presence that’s tailored to your community.

In This Case Study:

About Joy Church Medford

A community deeply rooted in discipleship, spreading joy, and fostering inclusivity.

Challenge:

Joy Church Medford sought to align their vibrant community spirit more closely with their digital presence, aiming for a more cohesive online representation.

Objective of the Project:

To harmoniously enhance both branding and web design, creating a digital identity as warm and inviting as the church itself.

Brand Strategy

Challenge:

Crafting a visual identity that truly mirrored the church's mission and spirit.

Discovery:

Through a Discovery Workshop, we determined the updated messaging, brand positioning, and other critical foundational elements that would set Joy Church up for success.

This workshop helped us fine-tune Brand Attributes and descriptive words for their core values.

Stylescapes:

Presented three distinct design strategies based on brand discovery. After thorough collaboration, the third option, with some refinements, was chosen as the ideal representation.

Core Design Principles for Branding:

Inspired by values like authenticity and discipleship, the brand was designed to be a true reflection of Joy’s community.

Outcome:

A vibrant and recognizable brand that resonates deeply with the community's spirit and values.

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Website Redesign & Content Strategy

Joy Church Medford came to TheSquad to revamp their website with their refreshed branding. They wanted to better represent everything happening at their church, attract more visitors, and improve the user experience. We were entrusted with the task of creating a modern and compelling website that would effectively communicate their message and attract a larger audience.

What should the audience walk away feeling/knowing from the new site?

• The website is virtually hugging and high-fiving everyone!

• Kids are welcomed and cared for here!

• There is room for everyone at our table!

• We are missional and value leadership development!

Style Tile Options

Style tiles are like a mini design mood board for a website. Think of it as a snapshot that helps communicate the design direction without getting into the details. Joy Church Medford selected Style Tile 1 but opted to incorporate some of the scribble elements from Style Tile 2.

Custom Squarespace Design & Content Strategy

30 Days of SEO Progress

After unveiling Joy Church's newly designed website, we saw a remarkable surge in their Google keyword rankings in just one month. Imagine how a website redesign with The Squad might transform your online presence!

Interested in branding & website services specifically for your church?

Let The Squad provide you with a strategy-driven brand and online presence that’s tailored to your community.